Optimize your Adwords campaign
Affiliates, resellers, competitors and any other advertiser can bid on your brand terms in their own advertising campaigns in an attempt to capture some of your “natural traffic”.
These advertisers participate to advertising costs augmentation and reduce the ROI of your own SEM acquisition campaigns.
By reducing the number of bidders on your brand terms, you mechanically lower the competition and therefore the costs of your campaigns.
How to optimize your brand and your ROI through sponsored links ?
Via targeted monitoring, coupled with corrective actions
enabling follow up of actions
- Establishment of a white list
- Tailor made alerts according to types of advertisers
- Follow up of actions and notices sent to advertisers
- Reporting and tracking of advertisers
Adwords & ROI optimization success
Client : Luxury brand
Protected content : Trademark and logo
Country : France, United Kingdom, Switzerland, Belgium
Search engine : Google Adwords
Language : French, English
- Increase brand visibility
- Delist competitors and affiliates
- Privilege the official distribution network
Lower costs per click